How can you benefit?
Making live marketing activities measurable provides many different benefits to companies that use our analytics services. Some of the most important benefits of footfall analytics are:
- Tracking how many people enter a store or event location provides companies with an overview of the total number of visitors
- Measuring the performance of their marketing activities can help them to identify how many people were reached with a specific marketing activity or whether a marketing campaign they implemented had an impact.
- Companies can get data to compare the performance of their activities over time or across separate locations.
- Companies are provided with data to analyse their A/B testing by comparing the change in various different KPIs.
- Gathering data on their customer’s movements in a location (e.g., with flow path analysis or heatmaps) allows companies to optimize their layout/marketing strategy in order to better target their customers.
Promotes smarter staffing
- Companies get insights (e.g. peak times) into how they can improve their staff planning.
We provide solutions for
MICE industry &
Organisers of exhibitions, conventions and meetings
- Venue managers of high density spaces
- Venue managers in the MICE industry
Live events &
Marketing agencies (e.g. promotions, events, communications)