We provide a comprehensive analytics solution as a service for measuring and benchmarking the performance of sales and live marketing activities, trade shows, and retail spaces. Explore the various use cases depending on your business.
How can you benefit?
Making live marketing activities measurable provides many different benefits to companies that use our analytics services. Some of the most important benefits of footfall analytics are:
People counting
Tracking how many people enter a store or event location provides companies with an overview of the total number of visitors
Marketing insights
Measuringthe performance of their marketing activitiescan help them to identify how many people were reached with a specific marketing activity or whether a marketing campaign they implemented had an impact.
Comparability
Companies can get data to compare the performance of their activities over time or across separate locations.
Companies are provided with data to analyse their A/B testing by comparing the change in various different KPIs.
Increase sales
Gathering data on their customer’s movements in a location (e.g., with flow path analysis or heatmaps) allows companies to optimize their layout/marketing strategy in order to better target their customers.
Promotes smarter staffing
Companies get insights (e.g. peak times) into how they can improve theirstaff planning.
