To get an idea on how a use case in the retail sector could look like, check out our blog article about our project with Migros in the SportXX retail store in Bülach, Switzerland.
Changing requirements & trends
- What is the ideal consumer journey?
- How to run cost effective A/B tests and underly decisions with data?
- How to increase revenue per customer?
- How to compare store performance with benchmarks?
Get exact visitor engagement figures (frequency, duration of stay)
Measure and evaluate brand and product interactions (A/B testing)
Instant insights into customer behaviour
Track conversion rate, passers-by to visitors, visitors to paying customers
Identify and measure the impact of visual merchandising and promotions
Explore retail solutions & dashboards
Different views for different stakeholders
Heatmaps & flowcharts: The livealytics platform provides an overview of performance metrics based on tracking technology and predefined KPIs.
Performance & benchmarks: Track multiple store outlets or activities and get an instant comparability.
Zone analysis: Analyse and compare interactions and customer journeys within different zones of your store.
Instore A/B testing: Run tests on customer behaviour with promotions, store layout and signage changes, and evaluate them based on the data collected in your custom dashboard.
Crowd monitor: By using the current AI (artificial intelligence) technology of the people counting sensors, as well as the livealytics cloud, different forms of monitoring physical distance are possible.
Heatmaps & Flowcharts
- Visitor flow path analysis
- Live heat maps
- Standard & custom KPI’s
- Compare day/hour performance
- Track Conversion rate
- Analyse bounce rates and interactions
- Set custom KPI’s