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The system

Our products and services provide your organisation with easily comprehensible data visualisations to get insights into 20+ KPIs such as visitor traffic, conversion rates or dwell time.  

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livealytics dashboard

Intelligent algorithms convert the collected raw data into rich visualisations for decision making in real-time.

  • From data to insights
  • Marketing KPIs 
  • Recommendations
  • Benchmarks
  • Crowd monitor
  • Alerting module
  • Fill level analysis (people counting)
  • Flow map / heat map module
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Sensors

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 RFID

 

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WIFI

RFID

Stereo camera
Track the WIFI signal of your visitors mobile device Tag visitors tickets/badges with RFID tags Anonymous counting of people at POS, event, or defined area
Track any point of interest anywhere Track every single movement in the location Capacity management with alert system
Track without the need to interact with visitors Track with highest possible accuracy  
Track without the need for fixed infrastructure Track pre-tagged contacts for alerts based on proximity  

Understanding footfall analytics

Find out what footfall analytics is and how companies from different sectors can benefit from the data it allows them to collect.

How to measure footfall - overview of different technologies

Find out more about the different technologies to measure footfall and about what the their respective advantages and disadvantages are.

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  • Data Centre by Amazon Web Service Europe
  • Data stored and secured in ISO27001 data centres
  • Persistence data storage to compare event performance over time

The dashboards

Standard KPIs

Unique opportunities​

Brand impressions

Visibility​

Bounces​

Bounce rate

Unique visitors

Return rate

Engagement rate

Dwell times

Unique interactions

Interaction rate

Weather data

Activity Dashboard
Campaign Dashboard
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Heatmaps & flowcharts

Platform provides overview of performance metrics based on tracking technology and set KPIs.

Dashboard

  • Visitor flow path analysis
  • Live heat maps
  • Standard & custom KPIs

Performance & benchmarks

Track multiple store outlets or activities and get an instant comparability.


Dashboard

  • Multi Store benchmarks
  • Visitor flow path analysis
  • Standard & Custom KPIs

Crowd monitor

Thanks to the AI technology of the sensors, different forms of monitoring physical distance are possible.

Dashboard

  • Person is located exactly in the room
  • Alerting when minimum distance is reached
  • Groups (e.g. families) are recognised as such and evaluated differently 
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Explore dashboards for brand owners

Different views for different needs

  • Reach, views, conversions
  • Number of visitors
  • Activity benchmarks
  • Real time reports, dwell times, peak times
  • Integrate additional data like weather
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Pick your industry

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MICE industry &
venue managers

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Live events &
promotions

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Retail space
operators

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