Over the past 18 months, we’ve demonstrated the technical feasibility of our approach to measuring and benchmarking live marketing activities based on the analysis of mobile devices. Today we’re excited to announce a research collaboration with the Communication Systems Group CSG at the University of Zurich UZH. This collaboration, titled “PasWITS – Passive Wireless Intelligence Tracking System”, is being funded by Innosuisse, the Swiss innovation agency. It covers a number of research and engineering challenges, including:
- Broadening the scope of signal detection, for example, by analysing Bluetooth protocols
- Applying machine learning, for example, for of predictive models
- Developing and implementing approaches to distinguish devices using MAC randomisation.
Based on this work, we plan to introduce further benchmarks and KPIs, more fine-grained analysis tools, better real-time data processing, a more versatile and robust sensor, and tools to predict outcomes.
We want to thank our partners for making this possible and are looking forward to the road ahead with @uzh_ifi
PasWITS – Passive Wireless Intelligence Tracking System
Communication Systems Group CSG at the University of Zurich UZH
Innosuisse – Swiss Innovation Agency
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